From quiet, humble, hardcore watch makers and engineers up in the mountains, A. Lange & Sohne is increasingly trying to market itself with participation in luxury events and opening brand boutiques in key cities around the world. This is often something that begins with positive intentions and a desire for growth. A. Lange & Sohne, after all, is part of the larger Richemont Group of brands. However, when a company shifts their goals to pure marketability and revenue - especially when that company is in the business of producing expensive items for enthusiasts - the results over time are often those that do not sit well with the brand's original fans.
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